Privacy Policy

Peppermill is committed to safeguarding your privacy while visiting the Peppermill website, namely, www.peppermillreno.com, Peppermill’s mobile site, and Peppermill’s Peppermill Resort Spa Casino downloadable mobile application (“Application”) (collectively, the "Site"). For the avoidance of doubt, the Peppermill Sports Book App is governed by a separate privacy policy. Our goal is to provide you with an Internet experience that delivers the information, resources and services that are most relevant to you. To achieve this goal, part of the operation of the Site includes the gathering of certain types of information about Site users. Because we understand that your privacy is important, we wish to explain the types of information we gather and the way in which we use it. The following Privacy Policy applies to the Site.

Use of the Site signifies your consent, as well as the consent of the company for whom you use the Site and whose information you submit (if any), to this online Privacy Policy, including the collection and use of information by Peppermill, as described in this Privacy Policy. Continued access and use of the Site without acceptance of the terms of this Privacy Policy relieves Peppermill from responsibility to the user.

This Privacy Policy covers four types of information gathered at the Site: personal, non-personal, aggregated, and biometric information. The term "personal information" refers to data you voluntarily provide in connection with use of the Site that identifies you and/or the company on whose behalf you are accessing and using the Site. “Personal Information” includes , without limitation, an individual’s name, email, street address, telephone number, geolocation information, image, gender, and other such information provided by the individual. The term “Non-Personal Information” means information that by itself typically cannot be used to identify or contact you, such as demographic information (e.g., age, profession, or gender), IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Site. The term "aggregated data" refers to general information regarding visitors and users of the Site that relates to use of the Site (e.g., traffic patterns, number of visits to certain pages, visits from other web sites or to third-party web sites linked to the Site, use of particular services and interest in services, information or features of the Site or other parties made available through or found at the Site). The term “biometric information” refers to, primarily, facial recognition information or a faceprint, that uniquely identifies a specific natural person, including, data collected from facial recognition technology or data from a photo or photo identification document that contains the image of the face of a person with sufficient resolution that artificial intelligence or a machine learning algorithm is able to match the data with other biometric data to positively identify the person. NO BIOMETRIC INFORMATION IS COLLECTED WHEN YOU USE PEPPERMILL’S SITE. BIOMETRIC INFORMATION MAY BE COLLECTED AND STORED WHILE YOU ARE VISITNG THE PEPPERMILL.

What information is collected about you? How do we use it?

We take the utmost care to ensure that the personal information we obtain from you is not used in a way that you may be unaware of or not agreeable to. You may wish to submit an information request about Peppermill, participate in one of our promotions, make a purchase or reservation through our Site, or subscribe to our e-mail or postal mailing lists. In response, we may ask for information such as your name, address, phone number, email address, date of birth, gender, age, or credit card information, as applicable. In the event you opt to provide us with this information, we will only use it for the purpose for which it was provided or the purpose specified on the information gathering form. We may also collect geolocation information as provided by your phone or other mobile device to the extent that you allow this option on your mobile device. If you access our Platform through a mobile device, you may adjust the settings on your mobile device to allow or prevent the sharing of location information. For example, you can disable “Location” (or “Location Services” on IOS-based devices) on your mobile device to prevent sharing your location information with Political Social Media, or only disable “Bluetooth” to prevent the sharing of information collected via nearby Bluetooth proximity beacons. Please note that if you disable the sharing of location information, you may be unable to access some features of our Platform that are designed for mobile devices.

We also may collect Non-Personal Information. To the extent we are able to do so, we may link your Non-Personal Information with your Personal information. We may also link information collected online with information we collect offline or that is collected online by third parties.

Information collected on the Site may be used to:

Plan and purchase Peppermill accommodations or tickets
Enter your email in our promotions or sweepstakes
Send marketing communications or surveys to you
Respond to your questions or suggestions
Improve the quality of your visit to our Site
Customize content and layout of the Site to each individual user

Most forms will provide an opt-out option to allow you to choose not to participate in Peppermill lists and future online marketing. In deciding whether or not to join such lists, please note that they are only used for Peppermill purposes or in joint promotions with a Peppermill partner. We do not sell, rent or share any of your personal information with any other party, nor use it for unapproved commercial purposes. However, in connection with poker tournaments, we may share the information set forth on the entry form with our partners and co-sponsors. Furthermore, on occasion, we may provide your personal information to service providers or contractors to perform functions on our behalf, such as, but not limited to, companies or individuals hired to deliver Peppermill’s promotional materials via e-mail and direct mail, promote Peppermill’s social media presence and activities, to develop, enhance, market or provide any of Peppermill’s services, to process credit card payments and to assist Peppermill with sending communications and performing other marketing and support functions. You may request to be removed from our lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe.

This Site uses Google Analytics (and in the future may use other similar sites or services), a web analytics service provided by Google, Inc. ("Google"), to better assist Peppermill in understanding how the Site is used. Google Analytics will place cookies on your computer that will generate information that we select about your use of the Site, including your computer's IP address. That information will be transmitted to and stored by Google. The information will be used for the purpose of evaluating consumer use of the Site, compiling reports on Site activity for Peppermill's use, and providing other services relating to Site activity and usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser. Please note that by doing so, you may not be able to use the full functionality of the Site. The use of cookies by Google Analytics is covered by Google's privacy policy.

Through the Site, Peppermill may make available areas that allow for user interaction, including blogs, forums, bulletin board services, chat areas, or other message and communications features. Some of these forums may require registration. Please remember that any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information.

Biometric Information

For the safety, security, and surveillance purposes, Peppermill may collect and use biometric information primarily in the form of facial recognition information or a biometric identifier through the use of facial recognition technology. Cameras installed throughout the Peppermill public areas and entrances and exits at the Peppermill.

Facial recognition is a technology that uses computer-generated filters to transform face images into numerical expressions that can be compared to determine their similarity. The process involves several steps: Face detection: The camera detects and locates the image of a face, either alone or in a crowd. Face analysis: The image of the face is captured and analyzed.

Converting and matching: The face analysis results are converted into a unique code or faceprint, which is then compared to a database of stored faceprints to find a match. This technology is used by Peppermill for the safety and security of our guests, our employees, our property and in cooperation with law enforcement and gaming regulators.

NO BIOMETRIC INFORMATION IS COLLECTED WHEN YOU USE PEPPERMILL’S SITE. BIOMETRIC INFORMATION MAY BE COLLECTED AND STORED WHILE YOU ARE VISITNG THE PEPPERMILL.

Permission for Use

Peppermill may collect and use personal information that you submit at the Site in any manner that is consistent with uses stated in this Privacy Policy or disclosed elsewhere at the Site at the point you submit such personal information. At the time you submit personal information or make a request, the intended use of the information you submit will be apparent in the context in which you submit it and/or because the Site states the intended purpose. By submitting personal information at the Site, you are giving your consent and permission for any use that is consistent with uses stated in this Privacy Policy or disclosed elsewhere at the Site at the point you submit such personal information, and such consent will be presumed by Peppermill, unless you state otherwise at the time you submit the personal information. Please do not request any such communications on behalf of an individual or company if you are not authorized to make the request.

Peppermill may collect, store and share biometric information that is collected while you are inside the Peppermill public areas. The Peppermill has signage in its public areas that provide notice that biometric information may be collected, stored and shared for your safety and security. By entering the Peppermill public areas, Peppermill will presume you have consented to the collection, storage and sharing of biometric information for safety, security and surveillance purposes only.

Secure Reservations

If you decide to make an online reservation at the Site, you will be linked to a reservation interface and third party booking engine (“Booking Engine Vendor”) currently provided by LMS, a leading Property Management System and online reservation systems vendor. While it appears to be part of our Site, the reservation functionality is in fact provided by a third party Booking Engine Vendor. We understand that security remains the primary concern of online consumers and have chosen the Booking Engine Vendor carefully. The Booking Engine Vendor has implemented comprehensive security programs, and:

Has either a VeriSign Secure Server ID, or
All information sent to the Site, if in an SSL session, is encrypted, protecting against disclosure to third parties.

Our use of information received from Booking Engine Vendor is dictated by Booking Engine Vendor’s privacy policy and not this Privacy Policy.

Protecting your information

We would like our Site visitors to feel confident about using the Site to plan and purchase their accommodations, so Peppermill is committed to protecting the information we collect. Peppermill has implemented a privacy and security program to keep information that is stored in our systems protected from unauthorized access, and Peppermill will comply with all applicable local, state, and federal laws concerning privacy and security of personally identifiable information.

Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information during the reservation process, or during a customer email sign-up, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission. After you have submitted your information online to Peppermill, we recommend that you end your browser session before leaving your computer. In spite of these protections, Peppermill cannot guarantee the security of any data submitted over the Internet.

Withdrawing Consent to Use

If, after permitting use of your personal information, you later decide that you no longer want Peppermill to include you on its mailing list or otherwise contact you or use your personal information in the manner disclosed in this Privacy Policy or at the Site, simply tell us by sending an e-mail to , or by clicking on the “Unsubscribe” button at the bottom of our email communication to you. Additionally, you may send an email to with the phrase “Privacy Opt-out: “Company Mailings” in the subject line, or write to us at the address provided below, and we will remove you from Peppermill’s mailing list.

Use of Aggregated Data

Peppermill is interested in improving the Site and may develop and offer new features and services. We monitor aggregated data regarding use of the Site for marketing purposes and to study, improve and promote use of the Site. In connection with such purposes, Peppermill may share aggregated data with third parties collectively and in an anonymous way. Disclosure of aggregated data does not reveal personal information about individual Site users in any way that identifies who they are or how to contact them.

Exceptions to the Privacy Policy

Peppermill has three exceptions to these limits on use of personal information:

(1) Peppermill may monitor and, when we believe in good faith that disclosure is required, disclose information to protect the security, property, assets and/or rights of Peppermill from unauthorized use, or misuse, of the Site or anything found at the Site.

(2) Peppermill may disclose information when we reasonably believe we are required to do so by law, or in connection with a subpoena or government request; however, only to the extent necessary and in a manner that seeks to maintain the privacy of the individual.

(3) Peppermill may transfer data in the event of the sale of the entire company or a majority of its assets, or in a merger or acquisition of the company.

Use of Cookies

To enable features at the Site, Peppermill may assign one or more "cookies" to your Internet browser. Cookies, among other things, speed navigation through our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of any user.

We use cookies to collect and maintain aggregated data (such as the number of visitors) to help us see which areas are most popular with our users and improve and update the content on our site. While in the process of browsing our site, you also provide us with information that doesn't reveal your personal identity -- what type of destination you're exploring, for example. We use this aggregated data only as explained in this Privacy Policy. We do not connect aggregated data to any name, address, or other identifying information.

You may occasionally receive cookies from unaffiliated companies or organizations, to the extent they place advertising on our Site or are linked to the Site. These third-party cookies may collect information about you when you "click" on their advertising or content or link. This practice is standard in the Internet industry. Because of the way in which the Internet operates, we cannot control collection of this information by these third parties, and these cookies are not subject to this Privacy Policy.

Sweepstakes, Trivia Games, and Surveys

From time to time, the Site may conduct sweepstakes, trivia games, or surveys. If you choose to participate, we use your response to select sweepstakes winners, to come up with the game or survey results and, sometimes, to publish those results in aggregate on the Site. Except where necessary to run a sweepstakes, we will never permanently record or report any response you give on its own or connect it to your name or address. We will hold these responses only as anonymous statistics. We will never sell or rent such information to any third parties.

Links Provided To Other Sites

Peppermill may provide links to a number of other web sites that we believe might offer you useful information and services. However, those sites may not follow the same privacy policies as Peppermill. Therefore, we are not responsible for the privacy policies or the actions of any third parties, including without limitation, any web site owners whose sites may be reached through this Site, nor can we control the activities of those web sites. We urge you to contact the relevant parties controlling these sites or accessing their on-line policies for the relevant information about their data collection practices before submitting any personal information or other sensitive data.

Accounts; Password and PIN Security

Peppermill may allow Site users to select a password and account designation to access his or her online player’s club account. You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password and account. You agree to: (i) notify Peppermill immediately of any unauthorized use of your password or account or any breach of security, and (ii) ensure that you fully exit from your account at the end of each session. You further agree not to use anyone else's password on the Site. Peppermill cannot and will not be liable for any loss or damage arising from your failure to comply with this provision. Your PIN associated with your player’s club account is only known to you and is stored in encrypted format. If you forget or lose access to your PIN, you will need to appear in person at the Rewards Center and request for your PIN to be reset. If you forget or lose access to your online player’s club password, you can reset it online at https://www.peppermillreno.com/gaming/passport-rewards/my-passport-rewards/.

Children's Information

Peppermill does not knowingly solicit or collect personal information on the Site from children under the age of 13 without prior verifiable parental consent. If Peppermill learns that, despite these measures, a child under the age of 13 has submitted personally identifiable information to Peppermill through the Site, it will take reasonable measures to delete such information from its records and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required by law). Peppermill’s online player’s club is restricted to users over the age of 21.

Do Not Track

Your browser and other mechanisms may permit you to send do-not-track signals or other similar signals to express your preferences regarding online tracking. However, because there is not yet a defined response to do-not-track requests, our Site does not respond to your browser’s do-not-track request. As noted above, third parties, such as our advertising partners, may collect data that relates to you. We cannot control third parties’ responses to do-not-track signals or other such mechanisms. Third parties’ use of data relating to you and responsiveness to do-not-track signals is governed by their respective privacy policies.

California Privacy Rights

If you are a California resident, you have the right to request information from us regarding the manner in which Peppermill shares certain categories of personal information with third parties for their direct marketing purposes, in addition to the rights set forth above. Under California law, you have the right to send us a request at the designated address listed below to receive the following information:

The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
The names and addresses of the third parties that received the information; and
If the nature of the third party's business cannot be determined from their name, examples of the products or services marketed.

This information may be provided in a standardized format that is not specific to you. The designated email address for these requests can be found at: .

Policy Modifications & Contacting Peppermill

Peppermill reserves the right to change this Privacy Policy at any time; notice of changes will be published on this page. Changes will always be prospective, not retroactive. If you have questions about our policies, please contact: Peppermill Resort Spa Casino 1-866-821-9996.

Last Updated: August 2023